Resilience – Book Review

I ordered this book a while back and it has been sitting in my stack of to-read books. I have no doubt that God, the Universe, whatever you believe in, has a way of putting things in your lap when you need them and this book for me, was one of those things.

This book is letters written to a fellow Navy Seal that has been going through some hard times. It is about resilience and how to work through the hard times and keep going. If you are into philosophy, he shares a ton of additional books to read (which have all been added to my running list of books to read ;).

“Resilience is the virtue that enables people to move through hardship and become better” After reading this line, I knew there was a reason I was reading this book at this time. Hardship is not supposed to hinder but only make us better, it all comes down to perspective and how you look at things.

“Don’t expect a time in your life when you’ll be free from change, free from struggle, free from worry.” I needed this line. For so long, I had thought, okay if I can just make it to here, things will be better. If I can just do this, I won’t struggle as much. Knowing that there will always be some kind of struggle, some kind of worry almost eases the pressure. Allows you to be more in the moment and to keep creating the life you envisioned for yourself.

“The world breaks every one and afterward many are strong at the broken place” – Hemingway

“Wonder at what you don’t know is the source of the wisdom you might achieve one day” I loved this, learning for me is something I never stop doing. From books I read, to podcasts I listen to, to courses I take. I never want to stop learning.

“Start copying what you love. Copy, copy, copy, copy. At the end of the copy you will find yourself” – Yohji Yamamoto

For someone who is starting something new and doesn’t know where to start. Start by finding someone in the same field you admire. Copy their work, do what they do, and before you know it, you will have put your own spin on it and “you will find yourself”.

“If you want to live a purposeful life, you have to create your purpose” This part of the book was a little mind blowing for me. I have read books and listened to podcasts on finding your purpose. What is your why? I always wondered, how do you find your purpose? Is this just something you are born knowing? Eric put a different spin on this, instead of finding your purpose, he said create your purpose. Reading it from this perspective, it was almost like a lightbulb going off. Create your purpose.

“He who has a why to live for can bear almost any how” – Nietzsche

“With the right reflection we learn to turn our experience into wisdom that shapes how we live. The way you see the world is shaped by the reflection you are willing to do”

There is not a single hardship that we as humans have faced that has not been faced before. It is what you do with that hardship that determines how your life will go. Are you reflecting on it, are you growing from it or are you wallowing in it? You will get knocked down, time and time again, but will you keep standing up?

Reflection has been good for me this year, the hardship chapters have closed and this new phase of finding myself has emerged. Become a resilient person, you never know what kind of life is waiting on the other side.

Share some love, we could all use a little more love
XOXOXO
Casey

Contagious – Why Things Catch On – Book Review

I recently read Contagious – Why Things Catch On. Did you know that 7% of word of mouth happens online? Just think about that for a minute. 7%. With the right frame work, something shared could go viral. We have all seen the overnight posts that just run rapid.

There are 6 Principles of Contagiousness (Likeliness to Spread) or better known as STEPPS. These six things cause things to be talked about, shared, and imitated.

Social Currency – People like to share things that make them look good to others. What people talk about also affects what people think of them. Ideally, companies need to give people a way to make themselves look good while also promoting the company’s products. Scarcity and exclusivity of products also helps products catch on by making them seem more desirable. If something is difficult to obtain, people assume that it must be worth the effort.

Triggers – Stimuli that prompt people to think about related things. When hearing peanut butter it reminds us of jelly. Products and ideas need to take advantage of existing triggers. Sights, smells, and sounds can trigger related thoughts and ideas, making them more top of mind. By acting as reminders, triggers not only get people talking, they keep them talking.

Emotion – When we care, we share. People want to be moved. Be sure to select high arousal emotions that drive people to action; awe, excitement, and amusement.

Public – Making products and ideas more public. Making things more observable makes them easier to share, which makes them more likely to become popular. The more public a product or service is, the more it triggers people to take action. For small companies or organizations, try designing products that advertise themselves, this cuts down on spending resources

Practical Value – People like to help others (normally), if you can show them how your product or idea will save time, improve health, or save money, the word will spread. People use the price they expect to pay for something as their reference point. When it comes to having things on sale, for low priced items, be sure to use a % off. For high priced items, use the dollar off option. An easy way to remember this is the Rule of 100 – if the product is less than $100 use the % off option.

Stories – People don’t just share information, they tell stories. People have gotten so used to telling stories, that they create narratives even when they don’t need too. The key, when telling stories, make sure the narrative connects back to you.

This was a really good read with tons of examples and explanations for reach step. If you are creating content or sharing content, I highly recommend reading this book.

As always share some love, we could all use a little more love
XOXOXOXO
Casey

Success Habits – June Book of the Month

For the June Book of the Month, I read “Success Habits – Proven Principles for Greater Wealth, Health, and Happiness” by Napoleon Hill. This book is a collection of a radio talk series that Napoleon gave. I really enjoyed this book. It was a quick read for me but it was packed with a lot of punches.

“The starting point of all individual achievements is the adoption of a definite purpose accompanied by a definite plan for its attainment followed by appropriate action.”

If you want achievements and success, you have to find your purpose. I think this has been said a lot in many different books that I have read. With no purpose, it is hard to find the drive to keep on going, to weather the storms, to keep on keeping on when the going gets tough. Once you find your purpose though, you have to make a plan and then you have to follow that plan with the action steps required. I think making the plan and the follow-through of the plan are easy compared to finding your purpose. Finding your Purpose can be tough, it comes naturally to some people. Some people have been living their purpose and don’t even realize it, and some, like me, didn’t realize purpose can be as simple as helping others.

Find your purpose, make a plan, and put it into action.

“All individual achievements are the result of a motive or a combination of motives.”

9 Basic Motives

  • Emotion of Love – Greatest of all motives and emotions
  • Emotion of Sex
  • Desire for Material Wealth
  • Desire for Self-Preservation
  • Desire for Freedom of Body & Mind
  • Desire for Personal Expression & Recognition
  • Desire for Perpetuation of Life after Death
  • Desire for Revenge
  • Emotion of Fear

Now, think about the things that motivate you, that drive you. Do they fall into the 9 Basic Motives? Mine did. I found this very intriguing. That all people are motivated by all of the same things, in some sort of way.

“If you allow your mind to dwell upon the things you don’t want, that is exactly what you get, and that is what the majority of the people are getting, the things that they don’t want.”

15 Major Causes of Failure

  • Habit of drifting through life without a definite purpose or a definite plan for attaining it.
  • Unfavorable physical heredities at birth
  • Meddlesome curiosity in connection with other people’s affairs
  • Lack of a definite, major purpose as a life goal
  • Inadequate education
  • Lack of Self-Discipline
  • Lack of Ambition to aim above mediocrity
  • Ill Health
  • Unfavorable environmental influences during childhood
  • Lack of Persistence in carrying through to a finish that which one starts
  • Negative Mental Attitude
  • Lack of Control of the Emotions of the Heart
  • Desire for something for nothing
  • Procrastination
  • Giving into 1 or more of the 7 Basic Fears – Fear of Poverty, Fear of Criticism, Ill Health, Loss of Love, Old Age, Loss of Liberty, and Death

The one that stood out to me was the “Desire for something for nothing.” How often do we desire things but don’t put in the work to achieve them? Where we think we are entitled to things because, well life hasn’t always been “fair” to us? Nothing comes to us for free. Yes, you may know people who it seems everything they touch turns to gold, but do you know their whole story?

There are more points in the book on how to improve your character along with a personality assessment. “Personality is one of the important things that is responsible for your success or failure.” How is your personality rating these days? Are you passing? Or could you use some more loving?

Overall, I really enjoyed this book and I hope you were able to find a few nuggets in what I shared.

Share some love, we could all use a little more love
XOXOXO
Casey