Contagious – Why Things Catch On – Book Review

I recently read Contagious – Why Things Catch On. Did you know that 7% of word of mouth happens online? Just think about that for a minute. 7%. With the right frame work, something shared could go viral. We have all seen the overnight posts that just run rapid.

There are 6 Principles of Contagiousness (Likeliness to Spread) or better known as STEPPS. These six things cause things to be talked about, shared, and imitated.

Social Currency – People like to share things that make them look good to others. What people talk about also affects what people think of them. Ideally, companies need to give people a way to make themselves look good while also promoting the company’s products. Scarcity and exclusivity of products also helps products catch on by making them seem more desirable. If something is difficult to obtain, people assume that it must be worth the effort.

Triggers – Stimuli that prompt people to think about related things. When hearing peanut butter it reminds us of jelly. Products and ideas need to take advantage of existing triggers. Sights, smells, and sounds can trigger related thoughts and ideas, making them more top of mind. By acting as reminders, triggers not only get people talking, they keep them talking.

Emotion – When we care, we share. People want to be moved. Be sure to select high arousal emotions that drive people to action; awe, excitement, and amusement.

Public – Making products and ideas more public. Making things more observable makes them easier to share, which makes them more likely to become popular. The more public a product or service is, the more it triggers people to take action. For small companies or organizations, try designing products that advertise themselves, this cuts down on spending resources

Practical Value – People like to help others (normally), if you can show them how your product or idea will save time, improve health, or save money, the word will spread. People use the price they expect to pay for something as their reference point. When it comes to having things on sale, for low priced items, be sure to use a % off. For high priced items, use the dollar off option. An easy way to remember this is the Rule of 100 – if the product is less than $100 use the % off option.

Stories – People don’t just share information, they tell stories. People have gotten so used to telling stories, that they create narratives even when they don’t need too. The key, when telling stories, make sure the narrative connects back to you.

This was a really good read with tons of examples and explanations for reach step. If you are creating content or sharing content, I highly recommend reading this book.

As always share some love, we could all use a little more love

Success Habits – June Book of the Month

For the June Book of the Month, I read “Success Habits – Proven Principles for Greater Wealth, Health, and Happiness” by Napoleon Hill. This book is a collection of a radio talk series that Napoleon gave. I really enjoyed this book. It was a quick read for me but it was packed with a lot of punches.

“The starting point of all individual achievements is the adoption of a definite purpose accompanied by a definite plan for its attainment followed by appropriate action.”

If you want achievements and success, you have to find your purpose. I think this has been said a lot in many different books that I have read. With no purpose, it is hard to find the drive to keep on going, to weather the storms, to keep on keeping on when the going gets tough. Once you find your purpose though, you have to make a plan and then you have to follow that plan with the action steps required. I think making the plan and the follow-through of the plan are easy compared to finding your purpose. Finding your Purpose can be tough, it comes naturally to some people. Some people have been living their purpose and don’t even realize it, and some, like me, didn’t realize purpose can be as simple as helping others.

Find your purpose, make a plan, and put it into action.

“All individual achievements are the result of a motive or a combination of motives.”

9 Basic Motives

  • Emotion of Love – Greatest of all motives and emotions
  • Emotion of Sex
  • Desire for Material Wealth
  • Desire for Self-Preservation
  • Desire for Freedom of Body & Mind
  • Desire for Personal Expression & Recognition
  • Desire for Perpetuation of Life after Death
  • Desire for Revenge
  • Emotion of Fear

Now, think about the things that motivate you, that drive you. Do they fall into the 9 Basic Motives? Mine did. I found this very intriguing. That all people are motivated by all of the same things, in some sort of way.

“If you allow your mind to dwell upon the things you don’t want, that is exactly what you get, and that is what the majority of the people are getting, the things that they don’t want.”

15 Major Causes of Failure

  • Habit of drifting through life without a definite purpose or a definite plan for attaining it.
  • Unfavorable physical heredities at birth
  • Meddlesome curiosity in connection with other people’s affairs
  • Lack of a definite, major purpose as a life goal
  • Inadequate education
  • Lack of Self-Discipline
  • Lack of Ambition to aim above mediocrity
  • Ill Health
  • Unfavorable environmental influences during childhood
  • Lack of Persistence in carrying through to a finish that which one starts
  • Negative Mental Attitude
  • Lack of Control of the Emotions of the Heart
  • Desire for something for nothing
  • Procrastination
  • Giving into 1 or more of the 7 Basic Fears – Fear of Poverty, Fear of Criticism, Ill Health, Loss of Love, Old Age, Loss of Liberty, and Death

The one that stood out to me was the “Desire for something for nothing.” How often do we desire things but don’t put in the work to achieve them? Where we think we are entitled to things because, well life hasn’t always been “fair” to us? Nothing comes to us for free. Yes, you may know people who it seems everything they touch turns to gold, but do you know their whole story?

There are more points in the book on how to improve your character along with a personality assessment. “Personality is one of the important things that is responsible for your success or failure.” How is your personality rating these days? Are you passing? Or could you use some more loving?

Overall, I really enjoyed this book and I hope you were able to find a few nuggets in what I shared.

Share some love, we could all use a little more love

12 Rules for Life – Book Review

12 Rules for Life by Jordan Peterson, this book was really interesting. Some parts of it were a little harder to get through for me than others, but overall I enjoyed it. These are some of the rules that stood out to me. 

#1 – Stand up straight, with your shoulders back 

  • “the acts of life we repeat everyday need to be automatized”

Meaning, create habits so that the things you do everyday become normal, gives you more time and energy to try new things

  • “People size you up. If you present yourself as defeated, then people will react to you as if you are losing.”

Always be confident in whatever you are doing. If you are not confident in the task you are trying to tackle, no-one else is going to think you are confident. You can see defeat on someone’s face a mile away, don’t let it be shown on your face. 

#4 – Compare yourself to who you were yesterday not to who someone else is today 

  • “Where you start might not be as important as the direction you are heading.”

Maybe let’s read that bullet point above again. Where you start might not be as important as the direction you are heading. This is so very true but sometimes hard to remember in the moment. Looking back over my journey, my start was rough, it was rocky, it was trying to survive. Now, I am thankful for all that. It has helped me become the person that I am today. Helped me on a journey to constant improvement and confidence to know that I am make it through anything.  

  • “Perhaps happiness is always to be found in the journey uphill, and not in the fleeting sense of satisfaction awaiting at the next peak.”

I think everyone just wants to be happy. I think we all have a hard time finding it sometimes. I have often heard that happiness is found in the journey. Well, sometimes the journey is hard and anything but happy. But, there are moments each day that bring happiness, you just have to be willing to look for those moments. The sunrise, the birds singing, the fawn running or the great music on your drive in to work. Shift your mindset and look for the things that make you happy.

  • “I want things in my life to be a tiny bit better than they were this morning.”
  • “What you aim at determines what you see.”

Each day strive to be just a little bit better than yesterday. If you are striving to be a little better each day, after time it adds up. If you don’t have goals and dreams, get some. If you aren’t aiming at something, it is very hard to keep moving forward. Sometimes, I feel like I am just drifting, then I remind myself of the dreams, goals.

#8 – Tell the truth or, at least don’t lie.

  • “If you will not reveal yourself to others, you cannot reveal yourself to yourself.” 

If you can’t be honest, you will never truly know you. Be bold enough to be honest and tell the truth. You only get better from your mistakes. Eventually, all things will catch up to you, just be honest from the start and true to yourself. Sometimes, honesty can be super hard to tell and to hear, but in the end it is worth it. 

Interested in more of the rules? Check out the book

As always, share some love, we could all use a little more love.